Austin's School of Spa Technology Viewbook
As the senior graphic designer for Austin's School of Spa Technology I initiated and worked with my marketing team to essentially rebrand the beauty school with the "Rock Your Creativity" campaign.
This viewbook design is an overview of all the exciting programs and benefits the school has to offer with the vibrant and youthful new look.
After surveying students and prospective students we determined the campaign visuals must represent the school as creative, energetic, fun, hands-on, unique, open-minded and empowering. We achieved these characteristics with the incorporation of bright, colorful powders as a continuous branding element and photography featuring many of our students in action.
The campaign was a success with a large influx of new leads, more visibility in the community and a deeper sense of pride in the students.